Download PDF Neuromarketing in Action: How to Talk and Sell to the Brain By Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc
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Neuromarketing in Action: How to Talk and Sell to the Brain By Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc
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- Sales Rank: #2156508 in Books
- Published on: 2013-12-03
- Original language: English
- Number of items: 1
- Dimensions: 9.17" h x .2" w x 6.10" l, .93 pounds
- Binding: Paperback
- 280 pages
Review
"Readers from marketing domain will get to learn the theory behind product placement, use of colors and scents used in the retail areas and equip them to spot these techniques in real world. The book is a good read for anyone who works in the retail industry and constantly interacts with customers. The principle is: understand how brain responds to different stimuli, and expose people to the stimuli that trigger the target desires and emotions."
--Prasanna Bidkar "Business2Community "
"[D]efinitely a useful read for anyone starting out in marketing. Practical advice on how to appeal to the senses, brain, emotions, memory, subconscious and conscience of your customers is offered and backed up by relevant examples."--Charlie Stroe "B2B Marketing "
About the Author
Professor Patrick Georges is a neurosurgeon with a passion for improving management and business organization through the development of the concept of organizational intelligence. He is the author of several works, including The Six-Figure Manager (published by Kogan Page).
Professor Anne-Sophie Bayle-Tourtoulou has taught marketing across several programs of the HEC Group for many years, with a focus on the retail sector. She has worked on various projects in this sector, including product ranges, retailers' own brands, pricing and promotional policies.
Professor Michel Badoc has taught marketing for many years, mostly at the institutions within the HEC Group, but also schools such as the CESB and ENASS. He also develops appraisal and consultancy activities for companies in Europe and North America.
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